If you’ve been stuck wondering what planners really want—you don’t have to guess anymore.
For $495, you get the kind of clarity that most vendors spend years (and thousands) trying to figure out the hard way.
THE PLANNER PERSPECTIVE
Alison Events is a globally recognized event design and production company known for crafting unforgettable celebrations and travel experiences across 75 cities and four continents. Since founding the company in 2003, Alison has become a leader in the luxury wedding and event space, and her latest book, Gorgeous Gatherings, showcases the thoughtful, immersive style she’s known for worldwide.
Equal parts creative visionary and grounded professional, Alison brings warmth, humor, and precision to every project. She’s designed events for clients like Seth Rogen, Sophia Bush, and Brook Lopez among others, while still making time for surfing in Mexico, dancing in the living room with her daughter Vivienne, or exploring new destinations for design inspiration.
Barbi Walters is the founder and principle designer of Lynden Lane Co. - the company sought after for architecting transformative events and designing interior spaces that reflect style, heritage, and human connection.
As a dynamic mother-daughter team, they approach each project with expertise, agility and a sense of humor. Their passion is fueled by creating unmatched environments from the ground up; daring to push conventional boundaries. They pride themselves on being both the writers of the story and the editors, crafting the inimitable and then refining it, allowing them to produce a kind of grandiose that is always intentional, authentic to its environment, personal, and full of life.
CHANGE YOUR BUSINESS IN 4 HOURS
Skip the trial and error---EVerything you need to operate at a higher level is in this $495 conversation
I wish I had this information 10 years ago. This CONVERSATION IS FULL OF VALUABLE INSIGHTS AND BUSINESS-CHANGING PERSPECTIVES. IMMEDIATELY STARTED IMPLEMENTING SOME OF THE PRINCIPLES DISCUSSED AND SAW OVERNIGHT SUCCESS."
--- Sean Thomas
100+ page workbook that breaks down every topic covered
no-filler - every page follows the video and is full of information that you can implement into your business
A Note from...
Sean Thomas
peyton frank
When I began my career in weddings, I did what most ambitious creatives do—I sought mentorship. But what I found was either surface-level guidance or gatekeeping from vendors afraid to share real insight into the luxury space. I had access to general business tips and service advice, but the deeper knowledge—the kind that actually moves you into higher-end markets—was always just out of reach. Even when I asked direct questions, I was met with silence. It took years of trial and error, hard lessons, and a few lucky breaks before I finally broke into the luxury tier on my own.
The turning point came when I stopped looking sideways at other vendors and started talking directly to planners. I quickly realized they held the clearest, most generous perspective on what it truly takes to be successful in high-level events. Still, nothing prepared me for what I’d hear when I was asked to moderate a conversation between Alison of Alison Events and Barbi of Lynden Lane. I assumed I’d heard it all before—but within minutes, I knew this was something entirely different. Over four hours, they laid out over 50 essential topics with complete honesty and clarity. No fluff. No vague advice. Just everything you need to know to be the kind of vendor planners trust, refer, and want to work with again.
After applying just a few of their insights, I saw instant results—three incredible bookings and a planner email calling my inquiry process the best she’d seen in 20+ years. Their conversation made me aware of things I hadn’t even realized I was doing wrong, and the changes were so simple they took a single day to implement. That’s the power of hearing the truth from the right source. If you're serious about elevating your brand and becoming the kind of creative partner planners seek out, this conversation will change your business. It changed mine.
The wealth and depth of knowledge that Barbi and Alison share is truly remarkable! Their insights are both timeless and invaluable. Even after a decade in the industry, I still find myself needing reminders of the concepts they cover. Their authenticity and openness make the experience even more impactful—they don’t hold back on honesty or valuable advice. The value of this course is undeniable, and I highly recommend jumping on this opportunity!
What sets this conversation apart is not just the quality of the content, but the way Barbi and Alison present it. Their passion for the industry shines through every lesson, making the information not only digestible but genuinely enjoyable to learn. They have a way of making the topics feel approachable, breaking them down in a way that’s practical and actionable. It's clear they care deeply about helping fellow wedding industry professionals thrive!
Learning how to work with planners across the industry is key to success! Whether you're new to the industry or a seasoned pro like me, you'll walk away with a fresh perspective and a renewed enthusiasm for your approach. Investing in this course is absolutely worth it!
After applying just a few of their insights, I saw instant results—three incredible bookings and a planner email calling my inquiry process the best she’d seen in 20+ years."
Click below to get on the early-access waitlist for the upcoming conversation between Alison and Barbi, breaking down the Planner/Vendor dynamic—and what it really takes to stand out, get hired, and thrive at the top.